2023’s Biggest Digital Marketing Trends


January 30, 2023


The New Year is the right time to assess your marketing strategy and update it. This can help you keep up with the times and ensure that your marketing campaign is making the most of the latest digital marketing trends in Newcastle.

What digital marketing trends are likely to make it big in 2023? That’s the question we will answer in this post.

Artificial Intelligence (AI)

Artificial Intelligence is the backbone of all marketing. Although AI has become a buzzword over the past few months owing to the popularity of AI programmes like ChatGPT and DALL-E, AI has been an integral part of almost all digital marketing channels in the past few years.

Algorithms decide which ads, social media posts or search results you see. AI makes marketing smarter, helping you connect with the right customers at the right time.

Now is the time to examine how AI is transforming the digital marketing channels you use. Understand how AI is impacting your online presence and optimise your content strategy to make the most of this.

Short Videos

TikTok and Instagram Reels have changed the way we digest video content. Sure, this format may change with time. However, the current trend is leaning toward short-form videos.

And when you want to stay relevant, you must be present in the channels and formats where most of your customers are.

With short video formats becoming a part of social media management schedules and tools, planning and making such videos is easier in 2023 than ever before.

If you do not have an active presence in TikTok or Instagram Reels, now is the time to make the change. Begin watching some videos to understand the content, format and appeal. Thereafter, begin posting short videos for your business. Don’t shy away from experimenting.

Influencer Marketing

Influencer marketing has completely changed with the popularity and growth of influencers. And every business must find a way to leverage this hot and happening trend.

Influencers present a huge opportunity for businesses to reach their audience with organic-seeming content. Influencer marketing has been popular over the past few years, and this trend is only going to grow over the coming years.

Begin by identifying the opportunities to influencer marketing a big part of your marketing strategy for 2023. Identify how your competitors or other businesses are harnessing influencer marketing to grow their business.

Contact Blue Shark for SEO and Digital Marketing Solutions in Newcastle

Searching for a reliable digital marketing agency in Newcastle? Look no further! Blue Shark is a trusted SEO agency in Newcastle with many years of experience. Schedule a consultation to discuss your marketing goals for 2023!

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