5 Alternatives to Google Analytics

July 18, 2022

Everyone who runs an online website has at one point heard of Google Analytics and the importance of using it, but we’re here to tell you that there are other options available.

It is no surprise that Google Analytics is the most popular web analytics platform , not only is it free to use but it also can help you gain all the information you need about your visitors.


  1. Matomo

Matomo is currently 1.5+ million websites worldwide as its main selling point is that it guarantees 100% data ownership. Basically, that means the data you collect won’t be used for marketing purposes by third parties. As when you use Google Analytics, Google uses your data for ads on its advertising platform.

This is a great alternative to Google Analytics if you’re wanting an analytic website that focuses on privacy.


  1. Plausible

This is another website that focuses on privacy, it allows you to monitor your website traffic without collecting anyone’s personal data. Plausible is based in Europe, so it has been designed with GDPR in mind, meaning it is fully compliant. Not only that it is also PECR and CCPA compliant, if that is something you’re looking for.

With Plausible you can track goal conversions and custom events, they have stats & sites API, as well as ways to avoid adblockers or proxies.

Plausible also doesn’t use any cookies, making it a good choice for privacy conscious businesses. And with Plausible being lighter than Google Analytics, it means your website in theory should load faster which is better for your SEO.


  1. Fathom

Fathom focuses on privacy, and is also fully compliant with various regulations. Its other noticeable feature is its ability to bypass ad blockers in a way that doesn’t invade the visitor’s privacy. Meaning you can see all of the traffic going to your website.


  1. Clicky

Clicky is also a privacy-friendly and GDPR-compliant analytics solution. It also provides a real-time dashboard displaying basic website traffic.


  1. Mixpanel

Mixpanel is designed to help businesses understand their user behaviour by collecting & analysing relevant data. It has many reports that can help you understand how people use your product, and where people leave your website.

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