Measuring Content Quality

May 24, 2022

If you have ever read into Search Engine Optimisation you will have at some point read about how content is key. When you’re putting your business online, you can’t just put your great products online, you also need to back them up with some amazing content.

It is one thing to say you need amazing content, but how do we measure it to make sure what we are writing is right?

When you’re writing your content, you’re going to want to make sure it is helpful, relevant, and also it is driving business goals. If you make sure you are covering these points, you will be fine.

One of the main audiences that are going to measure your content is of course, Google. Google have high standards for what they’re looking for, but sometimes it’s hard to understand what they’re wanting you to produce.

Generally, Google wants the purpose of your page to be obvious from the get-go, and they want it to match the original search query. They also want the website as a whole to be reputable, and not have it stuffed full of keywords, spam links, bad grammar and other no nos.

But of course you don’t just need to worry about Google, you also want to create content your audience will want to read! Here are just a few other ways you can ensure you are creating quality content:

  • Check if your content needs someone of expertise to write it, such as financial information etc.
  • Include the credentials of your team members on about pages, and make sure that your posts also have authors attached to them.
  • Include legitimate outside sources, choose strong websites and make sure their facts are correct.
  • Regularly check if your website has broken links.
  • Update facts and sources in your content.

Now, when it comes to written content, there are multiple ways you can check your content and this checks whether your content is good quality.

  • Is your content written for the correct target audience?
  • Is your content grammatically correct? The odd spelling mistake is fine, but you want to make sure that your website isn’t full of it.
  • Have you checked your facts and sources?
  • Does your page have a good layout? Are you using heading, lists, images and is it easy to use?
  • Has a good word count? Most blog posts are looking for 300 – 400 words.
  • Are you using the correct keywords and it isn’t overloaded with them?

Get in Touch

We understand that not everyone has time to create optimised content, which is why here at Blue Shark we have a team dedicated to doing this. Get in touch with us today as we would be happy to help get your website content optimised!

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