Mobile Optimised VS Mobile Responsive

August 8, 2018

The main purpose of a website back in the day was just to deliver their data in an effective manner, they weren’t specifically designed to be visually appealing for computers let alone mobiles.

However, now most people use their phones to access the internet as it has massively increased in the last 5 years, and has overtaken desktop access. With this growth of mobile use, it is important to make sure that your website can be used on a mobile phone with ease.

Mobile Optimised

Mobile optimised websites are separate from their desktop versions, as they have been specifically designed for mobile devices. This means that they have compressed images, less content and are overall quicker and a more simplified user experience, which is something users want when using their mobile phone to browse the internet.

However, with the arrival of responsive website design, this is starting to fade out. As there is less work needed with responsive websites, resulting in fewer resources which means less money spent and development time. As the benefits of a mobile optimised website can now be added into a responsive website with little extra work.

Here are some benefits of mobile optimised websites:

  • Improved user experience – if a user can’t easily browse and read the content on your website from their mobile device, it can leave them uninspired.
  • Increased average time on site – if a user is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting users into customers.
  • Improved mobile SEO – Google recommend that webmasters build their sites as responsive, which will increase the likelihood your site will rank well in Google mobile search results.
  • Faster website load speed – A website that isn’t mobile optimised will render very slowly on a mobile device or it might not load at all.

Responsive Website

Responsive designs are now built into the core structure of a website and reacts to the screen of whichever device you’re using. This means that developers don’t have to cater for specific device’s screen sizes. Instead the website will respond to the screen size and fit accordingly.

However, one of the major disadvantages to responsive web design is data transfer, as the same content and data is downloaded whether you view the website on a desktop or mobile. This means you could end up downloading additional content that may not be visible or necessary for your specific device.

Here are some benefits of responsive websites:

  • More mobile traffic – it’s important that websites render properly on smaller screens so that users don’t encounter distorted images.
  • Faster mobile development at lower costs – making one responsive website takes considerably less time than making a stand-alone mobile application.
  • Lower maintenance needs – maintaining a separate mobile site requires additional testing and support.
  • Easier analytics reporting – knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements.

To conclude if you don’t have a mobile friendly website, you could be penalised in Google’s search rankings, which could affect your business in a big way. Especially with trends showing that mobile traffic will only continue to increase.

If you’re interested in having a website that is optimised for mobile phones, simply get in touch with our team who would be happy to help.

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