SEO – Black Hat vs White Hat

June 13, 2018

The difference between black hat SEO and white SEO is all to do with the techniques used when attempting to improve a website’s search engine ranking.

Black hat SEO refers to strategies used to get higher search rankings, but they break the search engine rules. As it focuses on only search engines and not on the human audience, it’s typically used by people who are looking for a quick return on their site, rather than a long-term investment on their website.

Whereas white hat SEO refers to the use of strategies that target a human audience compared to a search engine. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.

So, What’s the Difference?

The big difference is that white hats are actual marketers, as the goal isn’t to strictly climb the rankings & send traffic to a website (even though this will eventually happen once it is done correctly). Instead, it’s goal is to understand the needs of a client’s target audience and plan tactics that will satisfy those needs.

Another is the long-term value in white hat over black hat SEO. As, for example, a black hat SEO may create low quality content and use keyword stuffing (using the same keyword on a page repeatedly, to try and rank for that keyword). Even though this page may rise in the rankings (briefly), when a human reader clicks on the URL, they will likely not find what they are looking for and just leave the site, almost immediately.

A white hat however will conduct keyword research, and create content that naturally involves the relevant keywords, with the intention of keeping a visitor on the site.

White Hat SEO Tactics

Below are some typical tactics used:
– Keyword Research & Analysis
– Competitor Content Analysis
– Mobile & On-Page Optimisation
– Earning Links
– Writing Truly Unique Content

Black Hat SEO Tactics

Below are some typical tactics used:
– Keyword Stuffing
– Cloaking
– Link Farms
– Buying Links
– Redirecting Keyword Rich Domains to your Website

Avoid Hiring a Black Hat SEO

So, now you know the difference between black hat SEO and white hat, you know that you definitely don’t want to hire one! Here are some tips to avoid hiring one…

Lack of Transparency – if they are keeping their SEO strategy as a secret, you should be made aware of how they are altering your website!
No Track Record – a white hat SEO should have a number of case studies and client testimonials to demonstrate their past SEO successes. 
They Guarantee Rankings – good SEOs don’t guarantee first page rankings, because there are just too many variables. Professionals concentrate on driving qualified organic leads.

If you’re interested in SEO, get in touch with us today! We can provide you with a quote and a bespoke SEO strategy to suit your individual requirements. 




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