Tag: How to

News post / March 22, 2011

Basic Email Design Tips

Having discovering the benefits of email design in our earlier post your probably asking the question: How do you create a well-designed HTML email? The starting point of creating a successful email design is crafting an appealing subject line. Although this isn’t a design aspect, most users decide whether or not to open an email on this aspect alone, it is important you master this to ensure you engage users […]


News post / March 9, 2011

What types of email campaign are there?

Sending an email campaign is not as simple as sending a message asking your clients very nicely to buy some more stuff from your store. There are many different types of email marketing to consider. The first and most regular is the announcement email. These are usually created especially for a special event or limited time offer and should be short and to the point so that the user gets […]


News post / March 1, 2011

Why get email design?

Our first in the series about email design covers the absolute basic question: why should you consider email design and what are the major benefits over other types of advertising? First of all the main advantage is speed. What other type of marketing campaign allows you to click on it’s advert or main messages and get straight to purchasing a product or signing-up for a service. The speed in which […]


News post / September 21, 2010

Getting to grips with Google Analytics

Google Analytics is an extremely powerful tool for studying and analysing your web statistics. Understanding the basics of its terminology can help you decipher what the stats mean for your business. What does Bounce Rate mean? Bounce Rate – This is the percentage of visits for the amount of users that leave your website straight away from the home page (or landing page). A high bounce rate suggests that users […]


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