Top tips to nail your online Christmas Marketing this Season

December 19, 2022

The holiday period is the most important period for a lot of businesses. Christmas accounts for 50% to 80% of the sales generated during the last few weeks of the year.

However, you cannot leave things to chance. When you want to boost your revenue during Christmas time, you will need a solid digital marketing plan.

That’s why, in this post, we share some of our top digital marketing tips for the Christmas season.

Host a contest

The holidays are all about spreading smiles and giving presents. So why not kick off your Christmas marketing this season with a giveaway contest?

A contest is not only a fantastic way to express gratitude to your customers but it’s also a great way to boost brand awareness, boost your social following and bolster your email list.

You could even consider using your contest to give your audience a sneak peek into some of your holiday deals and events.

The best part about hosting a contest is that it’s easy, quick and cheap. You don’t even have to give something expensive to create excitement.

Boost awareness with paid ads

The holiday season is the perfect time to leverage PPC ads.

Create awareness-based campaigns on major PPC channels including Google, Instagram and Facebook.

However, pay attention to your budget to ensure it is spread out across the holiday season.

Offer free shipping and returns

When buying gifts for their loved ones, your customers are most likely to buy from several different stores.

This way, shipping fees can add up in no time!

Improve your conversion rates during this holiday season with free shipping, if you don’t already offer free shipping.

If online shoppers had a choice between your store and a similar store that offers free shipping while you don’t, they are sure to buy at a store offering free shipping.

Similarly, if you are not currently offering free returns, consider making this a part of your Christmas marketing strategy.

Promote gift cards

Although promoting specific gifts and products may help boost your holiday sales, it’s important to realise that not all shoppers know what to buy.

Target these shoppers with gift cards for your online store. However, do not assume your shoppers know about them.

So be sure to promote your gift cards as part of your Christmas marketing campaigns.

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