News post / December 6, 2023

The Pros and Cons of Using AI for Content Generation on Your New Website

In the ever-evolving landscape of the digital world, website owners are constantly on the lookout for innovative solutions to enhance user experience and streamline content creation. One such solution that has gained significant traction in recent years is the use of Artificial Intelligence (AI) to generate website content. However, like any tool, AI content generation comes with its own set of pros and cons, and it’s crucial to weigh them […]

+View

News post / May 24, 2022

Measuring Content Quality

If you have ever read into Search Engine Optimisation you will have at some point read about how content is key. When you’re putting your business online, you can’t just put your great products online, you also need to back them up with some amazing content. It is one thing to say you need amazing content, but how do we measure it to make sure what we are writing is […]

+View

News post / May 23, 2022

Using Hashtags Effectively on Social Media

Anyone who uses social media, will have seen hashtags around but that doesn’t necessarily mean they are being used right. By mastering hashtags you’re giving yourself a powerful way to engage with potential customers and increase your brand awareness. But first, what is a hashtag? A hashtag can be a word or a phrase that can help those who are interested in your topic be able to find it, if […]

+View

News post / April 10, 2019

The Importance of Re-Purposing your Content

Writing a blog post for a website can take a lot of time and effort! There is finding what you want to write about, planning how you’re going to structure it, and then actually writing it. But after all that, then what? After you’ve spent so much time writing it, isn’t it best to maximise that effort by simply re-purposing? This doesn’t just apply to blogs or articles you have […]

+View