Creating an Effective Social Media Content Calendar
July 1, 2022
We understand that running a busy company means that your social media may take a back seat, and you may lose that consistency that Facebook & Instagram want you to have.
But take a little bit of time out of your day to set up a social media calendar and it can have you save a lot of time down line.
But, what is a social media calendar?
This useful calendar gives you a detailed overview of your planned upcoming posts. This can help you maintain consistency and become more strategic with your posts. You can choose how to use it in a way that suits your business – like only using it to select what days you’re going to post on.
There are many other reasons to start using a content planner, they can also help you to: save time, schedule posts, reduce errors, more cohesive campaigns, stronger brand identity, run campaigns that fit with holidays & promotions and track performance.
To get started on your content schedule, you don’t need any fancy software, you just need a clear idea of what you are wanting to achieve. It may be an idea to set yourself some SMART goals (specific, measurable, achievable, relevant and time). You also want to know what KPIs you are wanting to measure.
Now you’ve found what you want to achieve, you now need to know how you are currently doing. Think of this as a great way to measure your success, and to test out the changes you are making.
You also want to think about which social media platforms you want to use, you don’t have to try and use every single one as you will just be reusing content. Try to think of the platforms where your customers will.
Another important step is to consider how often you want to post, try to keep it to a realistic amount and something where you aren’t spamming your viewers.
If you don’t have the time to keep to a social media calendar, then why not get our professional team to look after your social media accounts. Get in touch with us if this is something you would be interested in!
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