Guide to Improving your Website’s Page Speed

July 27, 2022

We’re sure everybody is already aware how much have a slow loading website can influence your business, from damaging your reputation, losing out on traffic and costing you money, it’s no wonder business are trying their hardest to improve their speed.

There are multiple ways you can increase your loading speed, and that is what we are going to discuss in this article!

Optimise your media

This can be one of the easiest ways of improving speed, but it can also be one of the biggest reasons your pages load slowly. What you want to do is keep the image quality while also compressing the image.

Some website builders like Wix will automatically do this for you, but there are easy ways to do it yourself. For example, make sure you save images as a JPG rather than a PNG, as these are smaller and in turn will load faster. Placing larger images further down that page will also give them more time to load.

Avoid Plugins

Add things like tracking codes and plugins can put a real damper on your page speed. You want to make sure you prioritise what plugins you definitely need, rather than just adding ones for the sake of using.

Mobile First

We should hope that by 2022 everyone understands the importance of having a mobile optimised website. Google crawls for mobile first websites, and users are steering towards browsing on mobile devices, which is why it should be a priority.

Caching

Using automatic caching means that your site’s content is saved as it is initially seen by a user, and displayed the same way when they visit again. This means it reduces loading time and increases the user’s experience.

Optimise your Content

When we talk about optimising your content, we’re talking about how you display the content on your web page. You want to be aware of how many different fonts you are using on your website and the different sizing you’ve chosen. The more variety, the slower the page will load.

Contact Us

Get in touch with us if you are interested in getting your website loading faster, or any SEO & website design queries you may have.