LinkedIn B2B Marketing Tips

February 4, 2022

Most companies tend to overlook LinkedIn, and some still see it as more of a way to look for new hires. However, LinkedIn is actually a great way to practise B2B promotion.

A recent study shows that 95% of B2B marketers rank LinkedIn as the number one social network that provides them with the most valuable business insights.

Yet still many people don’t understand how to use LinkedIn to its fullest, which is why we are going to help you!

Explain your B2B Company

It is vital that you explain your company to potential customers, the more they know the more this will raise your brand awareness and increase the trust they have in you. This is where your business profile comes into play, you can add a header image that can show off your company straight away, a company description telling others who you are and a recent updates section which can be company updates and other information.

Video Marketing

Everything on social media has become very visual, especially with the rise of TikTok, this is why users are so used to seeing videos from companies. A user will sit and watch your video longer than they will look at a photo or text, making this a great way to get information across. A video allows your company to be more authentic and lets the customer know your brand but also trust it.

Promote Events and Podcasts

Hosting niche events or podcasts can help get your brand known, as B2B buyers are interested in free, helpful events that can help their business grow. It’s a great way to show your expertise and spark interest in your company.

Share Industry Reports & Trends

Trends are constantly coming out, so your company needs to stay in the loop and keep up to date with all these current trends. The best way to do this is to share industry reports & trends on your profile.

LinkedIn Ad Campaigns 

The easiest way to create brand awareness, or promote your product or service is to your potential customers is invest in LinkedIn B2B sales. You are able to set it so you can only show your ad to your target audience and those who would be interested in your product.

Contact Us

If you are interested in promoting yourself online, then please don’t hesitate to get in touch with us and we can help you out!