Tips for Using Local SEO Keyword Research

February 4, 2021

If you are a local business with a local audience, then it is very important to target them using local keyword research. This is the best way to target the right audience for your business, and also so they can find you!

Think about when you search for a restaurant, you don’t just search for ‘restaurants’ in Google, you would search ‘restaurants near me’. This will then bring up a whole range of businesses that are near you or in your location. To make local search even more valuable, sources say that 46% of all Google searches are looking for local information.

So where do you start?

The best place is start for keyword research, is using Google Ads Keyword Planner. This tools lets you search for keywords based on specific locations, and also can show you how search behaviour and keyword variations differ from place to place.

Tools like SEMrush can also help you identify other keywords that your competitors are using, and show you how your competitor’s websites rank for terms.

Using the right words

Words that are colloquialisms aren’t just spoken, but they are also used in search engines too. This means that the terms you might use might not actually be what your customer is searching. Local keyword research can help you identify the ways your target audience searches for your product or service.

Targeting specific locations

This type of research is also about making sure that the locations your business covers are mentioned on your website. This can be through location specific pages, and on these pages mentioning your keywords.

Get in touch

If you’re interested in having your own tailored SEO package, then please do not hesitate to get in touch with our team who would be happy to help.