News post / June 13, 2018

SEO – Black Hat vs White Hat

The difference between black hat SEO and white SEO is all to do with the techniques used when attempting to improve a website’s search engine ranking. Black hat SEO refers to strategies used to get higher search rankings, but they break the search engine rules. As it focuses on only search engines and not on the human audience, it’s typically used by people who are looking for a quick return […]

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News post / June 13, 2018

Google Analytics Tools You Must Use

Google Analytics is a powerful tool for anyone who owns their own website, with the ability to check how many people have visited your website and how they have gotten there. There are even plenty of tools to make our jobs that bit easier, the tools that will be mentioned should help with the debugging of Google Analytics implementations & bring improvements to interpreting data and reporting. Google Tag AssistantThis […]

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News post / May 31, 2018

The Importance of an SSL Certificate

A Secure Sockets Layer, or simply SSL, is a standard security protocol that is used for establishing encrypted links between a web server and a browser. The purpose of an SSL is to ensure that all data transmitted between a web server and browser is encrypted, basically making it safe and secure. You can tell when a website is secure by looking at the browser address bar, if there is […]

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News post / May 31, 2018

What Makes a Great Website?

A website is an important tool for any business, it is great way to communicate to customers and tell them everything you want them to know about you. Therefore, it needs to provide the accurate information, seen by the search engines and be aesthetically pleasing at the same time. So not only is it important that your website looks the part, but digital marketing is just as important! As there […]

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