Category: Social Media

News post / November 1, 2018

Targeting your Facebook Ads Correctly

Facebook has over a billion active users, which makes it a great platform to reach out to your target audience. So, why use Facebook Ads instead of Google AdWords? Facebook or AdWords? Even though both are forms of online advertising, Facebook Ads are different in the way they target people. As with Google AdWords, you need to indicate what keywords you want to appear for, whereas with Facebook there are […]


News post / October 30, 2013

Social media: Is your business getting it all wrong?

It seems that it’s impossible for even the smallest and most vaguely ambitious of businesses to avoid social media these days, with more and more of them taking to platforms like Facebook, Twitter, Google+, LinkedIn and even Pinterest to promote their products or services. In theory, this is all very good – after all, social media is becoming central to online marketing, as it enables businesses to develop customer relationships […]


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