Instagram Marketing Tips

March 23, 2022

Instagram is a great place to share photos and stories, it has over 1.16 billion active monthly users. Not only does this social media site has regular users, it is also home to a large number of influencers with a huge amount of followers.

When it comes to Instagram, you need to make sure that you are posting the right kind of content to stay relevant to your current followers, while also trying to bring in new ones.

Switch to a Business Profile

Before you can start marketing on Instagram, you need to make sure your account is an Instagram Business Account. It’s super easy to switch over, here’s how!

Head to your settings and click on ‘Switch to Business Profile’, and that’s it! There are some great benefits from switching over, for example followers can click on your contact button straight from your profile page.

A business profile means you can create Instagram ads without needing to use Facebook, you can also use analytical tools which means you can see the impressions and reach of your posts.

Instagram’s Marketing Tools

Through Instagram’s Insights you can view statistics like impressions, engagement, in-depth information on your followers and more.

You can also see a demographic breakdown on your followers, meaning you can see information like their age, gender, location and when they are more active.

Product Teasers

This is a great place to advertise your products, since you can be very visual with it. However, if you are too pushy you could potentially lose followers, product teasers are a great way to talk about your product and increase engagement without trying too hard.

Create Sponsored Ads

Instagram Ads are super easy to do, you can set how much you want to spend on them by setting a budget. You can choose just one ad or multiple and use the carousel feature.

Instagram Stories

Instagram stories are a great way to keep up with engagement on your profile. These posts are only live for 24 hours, and are a similar format to Snapchat.

You can engage with other profiles by tagging other accounts in your story, you can also do short videos, live video and Boomerangs.

Contact Us

Now, we don’t expect you to do this all yourself, if you run a small business get in touch with us and our digital marketing team can help create a Instagram marketing strategy to suit you and your company!