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Category: Email Design

News post / May 26, 2011

Adapting a Web Design into an Email Template

Typically an email design project will be associated with an existing brand, there is always a website design in place that you can work from. You want to make your email design feel like it is being sent from the companies website. In 2006 a survey showed that the biggest influence on whether emails were opened was trust that it is from a reliable sender. If the email user recognises […]

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News post / March 22, 2011

Basic Email Design Tips

Having discovering the benefits of email design in our earlier post your probably asking the question: How do you create a well-designed HTML email? The starting point of creating a successful email design is crafting an appealing subject line. Although this isn’t a design aspect, most users decide whether or not to open an email on this aspect alone, it is important you master this to ensure you engage users […]

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News post / March 16, 2011

Common Email Design Questions

There are many common questions that our clients ask when we design email campaigns. The following is a collection of some best practices for email design. How long should an email be? Think about how many emails you get everyday and think about how competitive it must be for those emails to get their message across with our short attention spans and more ruthless users. An email design needs to […]

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News post / March 9, 2011

What types of email campaign are there?

Sending an email campaign is not as simple as sending a message asking your clients very nicely to buy some more stuff from your store. There are many different types of email marketing to consider. The first and most regular is the announcement email. These are usually created especially for a special event or limited time offer and should be short and to the point so that the user gets […]

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