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Category: SEO

News post / July 11, 2018

Re-Designing a Website without Losing your Search Engine Rankings

Now when you create a new website or redesign a current one, you have to take into consideration their search engine optimisation, as it is such an important aspect to any website. And in recent times, clients who have websites already, simply want to update it, improve it or add more features, because online & internet trends are constantly changing and evolving, meaning so should their websites. But there is […]

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News post / June 13, 2018

SEO – Black Hat vs White Hat

The difference between black hat SEO and white SEO is all to do with the techniques used when attempting to improve a website’s search engine ranking. Black hat SEO refers to strategies used to get higher search rankings, but they break the search engine rules. As it focuses on only search engines and not on the human audience, it’s typically used by people who are looking for a quick return […]

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News post / June 13, 2018

Google Analytics Tools You Must Use

Google Analytics is a powerful tool for anyone who owns their own website, with the ability to check how many people have visited your website and how they have gotten there. There are even plenty of tools to make our jobs that bit easier, the tools that will be mentioned should help with the debugging of Google Analytics implementations & bring improvements to interpreting data and reporting. Google Tag AssistantThis […]

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News post / May 31, 2018

Getting your Search Results Snippets Right

With Google announcing that the length of its search results snippets decreasing, even though it’s been 5 months since they revealed they would be increasing the length of these snippets. Danny Sullivan, Google’s Public Search Liaison, sent out the following tweet: “[Google’s] search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for […]

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